Mobile Apps in Africa News: #22

Nandi Mobile app aims to bridge business gap

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By Nana Appiah Acquaye, Accra, Ghana

The developers of Infoline, a new  application which is a mobile and web service that connects consumers and businesses in emerging markets, say the application will help bridge the gap between businesses and their consumers.

Nandi Mobile, a technology start-up company, won the e-Business and Commerce category with its Infoline product at the recent 2013 World Summit Awards.

Speaking to Biztechafrica in an interview in Accra, the Business Director of Nandi Mobile, Edward Amartey-Tagoe, explains how his apps is geared towards assisting businesses to stay in touch with their consumers.

Biztechafrica: Tell me Edward, how do your apps work? MORE…

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App downloads to top 100bn this year

Mobile_apps

Gartner says total app revenue in 2013 will reach $26 billion, up from $18 billion in 2012.

Mobile app stores will see annual downloads reach 102 billion this year, up from 64 billion in 2012, says Gartner. The global research firm this week concluded its annual symposium in Cape Town, where some of its latest research results were revealed.

Gartner research director Sandy Shen says total app revenue in 2013 will reach $26 billion, up from $18 billion in 2012. Free apps will account for 91% of total downloads in 2013, she says. Gartner further notes that in-app purchases will account for 48% of app store revenue by 2017, up from 11% in 2012.

“We expect strong growth in downloads through 2014, but growth is forecast to slow down a bit in later years,” says Shen. “The average downloads per device should be high in early years as users get new devices and discover the apps they like. Over time, they accumulate a portfolio of apps they like and stick to, so there will be moderate numbers of downloads in the later years.” MORE…
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