Mobile Apps in Africa News: #35

Smart phone apps next phase of UAE e-gov’t

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Authorities will need to harness the power of social media through the smart use of new mobile phone apps in the next phase of so-called e-government, one technology expert predicts.

However, Dr Usman Zafar, country manager, Middle East & North Africa for IT solutions firm ]init[ warned that with the ever-increasing engagement between citizens and the public sector, governments needed to have a defined set of policies and procedures for “effective communication”. MORE…

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Rocket Internet’s Easy Taxi Lands $7M From iMENA To Expand In The Middle East

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Rocket Internet and iMENA Holding have announced that they will partner together to launch mobile app Easy Taxi in the Middle East and North Africa. iMENA will invest $7 million into the app’s regional rollout, which started today in Saudi Arabia.

According to Rocket Internet, the $7 million represents the largest funding so far for a mobile app business in the region. It also marks the latest in a series of investments as Rocket Internet seeks to secure Easy Taxi’s foothold in emerging markets. In July, Easy Taxi received $10 million from Africa Internet Holding (AIH), a joint venture between Rocket Internet and AIH’s 35% owner Millicom, a telecoms operator. The two investors had previously invested $15 million in Easy Taxi in June through another JV, Latin American Internet Holding, in order to expand Easy Taxi in Latin America. MORE…

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